25 years ago when my mum was pregnant with me she was told to get a nappy bag.

Back in 1997, nappy bags were truly daggy so my mum decided to keep using her "little black handbag" instead.

After not very long, she realised that although this option was "stylish" it made organising all of the things she had to carry for her new baby very difficult.

She was on maternity leave from her job as a fashion buyer at the time and so she thought: "why not design my own nappy bag?"

A new generation of nappy bags was born!

Growing up OiOi was always part of my life. I would walk to the office after-school, come along to photoshoots and even use the fabric samples to make little outfits for my teddy-bears!

I never thought I would end up running the business with mum (and niether did she!) but in 2020 I decided to give it a go.

Mum & I continue to fully own and operate OiOi from our warehouse in Melbourne, Australia.

We are on a mission to empower parents to get out & about with their little ones.

Now, we don't only design Australia's largest range of nappy bags, but we have expanded our range to include pram accessories, travel change mats and an insulated lunch bag range!