OiOi Photoshoots 2023: Shop the Looks

What a year 2023 has been! We had 4 beautiful photoshoots. We always like to dress our gorgeous models in Australian maternity brands and local children's labels. As we reflect on the year as it comes to an end, we wanted to share with you where you can shop the look for each of our 2023 campaigns.

California Lane Photoshoot

Our first shoot for the year took place in California Lane, Fortitude Valley QLD. At the time, our model Chey was pregnant, so it was important that the clothes were bump friendly!

In this campaign, we launched our new Fold-Up Tote so we styled an everyday out & about scene. We dressed Chey in cute comfy overalls for one look, and then a summer dress for another look. As the sun set in the evening, we reshot our hero Signature Nappy Backpack in Tan.

Look 1: Market Day

Chey wears: Mumsie Co Babywearing Caramella Overalls & OiOi Pineapple Fold-Up Tote

Look 2: Summer Florals

Chey wears: Maive & Bo The Wanderer Blue Chiffon Maternity Gown & OiOi Signature Nappy Backpack in Oat

Look 3: Golden Hour

Chey wears: Daughters of India Kyra Mini Dress in Cumin & OiOi Triple Tote Nappy Bag in Black

P.s. Daughters of India has kindly offered the OiOi community 15% off with the discount code: oioi15

Metallic Photoshoot

With the Barbie movie being released in 2023, how could we not have a Barbie's Dreamhouse themed photoshoot for our new metallic range? Chey was 30 weeks pregnant for this one so we had lots of fun with pink maternity dresses.

Look 1: Barbie Girl

Chey wears: ASOS Maternity tie front mini tea dress with godets in lilac floral & OiOi Signature Nappy Backpack in Metallic Silver