The short version
- When: the sale runs from Tuesday 10 November 2026 until 11:59pm on Monday 23 November 2026 (Melbourne time). Early access members get the start time first, and the sale launches publicly at 10am on Tuesday 10 November.
- Prices: 20% off sitewide: full-priced products are at least 20% off. Clearance products keep their current reduced price and bundles have their own sale price, both up to 50% off. Discount codes can't be used on top.
- Free wet bag: spend A$220, NZ$240, US$190 or £140 on products after the sale discount (shipping and Checkout+ don't count) and a free Gingham Beige wet bag is added to your cart automatically. One per order, while stocks last.
- First A$2,000 worth of orders refunded: from the moment early access opens, we'll refund the first orders placed on oioi.com.au for delivery in Australia until A$2,000 has been refunded. First in. One per customer.
- Returns: change-of-mind returns on sale orders get store credit or an exchange within 30 days of delivery (not for Clearance, Final Sale or personalised items). Faulty items are always covered, and UK and EU customers keep their 14-day right to cancel.
- Dispatch: we aim to dispatch sale orders within 5 to 7 business days.
The full terms below apply to every order placed in the Sale Period.
1. About these terms
1.1 These terms apply to the OiOi Black Friday Sale 2026 (the Sale), run by Oi Oi Pty Limited (ABN 38 091 608 954), trading as OiOi (we, us), on oioi.com.au, oioibaby.com and oioibaby.co.uk (our websites).
1.2 They apply together with our Terms of Service, Shipping Policy and Returns Policy. Where they differ, these terms apply to orders placed in the Sale Period.
1.3 All dates and times on this page are Melbourne time (AEDT).
1.4 Nothing in these terms excludes, restricts or changes any right you have under the Australian Consumer Law or any other consumer law that applies to you.
2. Sale Period
2.1 The Sale Period starts on Tuesday 10 November 2026 at the early access start time, and ends at 11:59pm on Monday 23 November 2026. The sale launches publicly at 10am on Tuesday 10 November 2026.
2.2 We send the early access start time to everyone on our early access list before the sale, and tell them first when the Sale Period starts. Anyone can join the list at oioi.com.au/pages/early-access.
2.3 Black Friday pricing and offers apply only to orders placed and paid for during the Sale Period. They can't be applied retrospectively to orders placed before the Sale Period starts, and we don't give partial refunds or price adjustments on previous purchases.
3. Sale prices
3.1 During the Sale Period, every individual product that was at full price immediately before the Sale Period is reduced by at least 20% from that price. The sale price is shown on the product page and at checkout, in your local currency, in every country we deliver to.
3.2 Products that were already reduced before the Sale Period, including clearance products, keep their current reduced price (up to 50% off) and aren't reduced further. Discounts don't combine or stack.
3.3 Bundles and sets have their own sale price (up to 50% off), shown on each bundle or set.
3.4 The sale discount doesn't apply to shipping or to Checkout+ (our optional delivery and returns cover). Shipping is charged as set out in our Shipping Policy, including its free shipping thresholds, unless a shipping offer we announce says otherwise.
3.5 Discount codes, vouchers and other promotions can't be used with sale prices, unless that offer's own terms say they can. Gift cards and store credit can still be used to pay.
3.6 Sale prices are available while stocks last.
4. Free wet bag with purchase
4.1 When the total of the products in your order (including personalisation), after the sale discount, reaches the amount below for your order's currency, one free OiOi Gingham Beige wet bag (full price A$60) (the Gift) is added to your cart automatically:
- Australian dollars: A$220
- New Zealand dollars: NZ$240
- US dollars: US$190
- British pounds: £140
4.2 Orders paid in any other currency, and orders from wholesale or business accounts, aren't eligible.
4.3 Shipping and Checkout+ don't count towards the amount.
4.4 One Gift per order, on orders placed during the Sale Period, while stocks last.
4.5 You don't need to do anything to get the Gift. In the rare case that a qualifying order is placed without the Gift in the cart, we'll still send it to you, either with your order or separately, as long as the Gift was available when you ordered. If it doesn't arrive, email sales@oioi.com.au.
4.6 The Gift can't be swapped for another product or for cash, and it can't be returned for change of mind. If it's faulty, we'll replace it.
5. We're refunding the first A$2,000 worth of orders
5.1 We'll refund the first orders placed on oioi.com.au, paid in Australian dollars and delivered to an address in Australia, from the moment early access opens (the start of the Sale Period) on Tuesday 10 November 2026, until a total of A$2,000 has been refunded. Orders that don't meet all three conditions aren't counted.
5.2 Qualifying orders are refunded in full, in the order they're placed, until the A$2,000 is used up. The last qualifying order is refunded only for the amount left of the A$2,000, which may be a partial refund. The total refunded under this offer is A$2,000, and no later orders are refunded.
5.3 Orders are counted in the order they're placed, using the time our store records for each order. If two orders have the same recorded time, the one with the lower order number counts first. It's first in, not a prize draw.
5.4 An order's total is the full amount paid to us for that order, including shipping and GST, as recorded by our store at the time we confirm the refunded orders.
5.5 We'll confirm the refunded orders by 12pm on Tuesday 10 November 2026 and email those customers. Refunds go back to the original payment method on the same day. Your bank or payment provider (for example Afterpay) may take a few business days to show it.
5.6 Only one order per customer can be refunded. Only a customer's first order in the Sale Period can be counted. If that order is skipped under 5.7, none of their other orders are counted.
5.7 These orders aren't counted and are skipped: orders cancelled before we confirm the refunded orders; orders we reasonably believe are fraudulent or placed to misuse this offer; orders from wholesale or business accounts; and orders placed by OiOi staff. When an order is skipped, the next order in sequence is counted instead.
5.8 Refunded orders are still delivered. Items from a fully refunded order can be exchanged under section 6.1, but can't be returned for store credit or a refund. Items from a partially refunded order can be returned under section 6 for store credit of the amount actually paid for them after the partial refund, shared across the items in proportion to their price. If an item from a refunded order is faulty, we'll repair or replace it, and your rights under the Australian Consumer Law still apply.
5.9 Our store's records of each order's time, number, total and delivery address decide which orders are refunded.
6. Returns on orders placed in the Sale Period
6.1 Change of mind: items can be returned within 30 days of delivery for store credit for the amount you paid for them, or exchanged for the same product in a different size or colour. We don't give refunds for change of mind on orders placed in the Sale Period.
6.2 For change-of-mind returns, items must be unused and in their original condition, with all tags attached and proof of purchase. Bundles and sets must be returned complete. Start a return on our Returns page.
6.3 These can't be returned or exchanged for change of mind: items marked Clearance or Final Sale in their product description, seconds and samples, personalised items and the Gift.
6.4 Faulty items: if an item is faulty, not as described or not fit for purpose, you're entitled to a refund, replacement or repair as the Australian Consumer Law or your local consumer law provides, and we'll cover the return postage. Our 12-month warranty also applies.
6.5 Orders delivered to the UK or the EU: you can cancel your order within 14 days of delivery and get a full refund, including standard delivery, on every item except personalised items. Sections 6.1 and 6.3 don't limit this right. To cancel, email sales@oioi.com.au within 14 days of delivery with a clear statement that you're cancelling (for example: "I cancel my order number [number], received on [date]. Name, address, date."). Then send the items back within 14 days of telling us. Return postage is at your cost. We'll refund you within 14 days of receiving the items back, or proof that you've sent them. After the 14 days, section 6.1 applies.
7. Dispatch
7.1 We aim to dispatch orders placed in the Sale Period within 5 to 7 business days of the order date. Delivery times after dispatch are in our Shipping Policy.
7.2 Personalised items ship within 10 to 15 business days. If your order includes other items, the whole order ships together once the personalised item is ready.
7.3 Orders that include a pre-order item ship in full once the pre-order item arrives. The expected date is in the product title.
8. Orders, errors and limits
8.1 One customer: for every offer on this page, orders from the same person count as one customer, even if they use different email addresses, accounts, payment cards or delivery addresses.
8.2 Errors: if a price, discount code or the Gift is shown or applied in error, or in a way these terms don't allow, we may correct it. If this affects an order you've placed, we'll contact you before it's dispatched, and you can go ahead at the correct price or cancel for a full refund.
8.3 Stock: in a busy sale a product can sell out after you've ordered it. If that happens we'll contact you and offer a swap, a wait for new stock, or a full refund.
8.4 Limits: we may limit quantities per customer, household or order, and decline orders that appear to be for resale.
8.5 Cancelling orders: we may cancel an order and refund it in full if we reasonably believe it's fraudulent or misuses an offer, if it breaks these terms, or if we can't deliver to the address given.
9. Changes and contact
9.1 We'll only shorten the Sale Period, or end an offer described on this page early, if something beyond our reasonable control requires it, such as a technical failure or fraud. Orders already placed keep the terms that applied when they were placed.
9.2 Questions: sales@oioi.com.au.